Page experience is going to have a big impact on the ranking of any website or webpage, which means that page experience is going to be a big part of the Google ranking factor.
Suppose you search Google for a query to find information on any topic and then, click on your result number 2 out of the 7 results that Google showed and you get good information about what you want to see. No, and at the same time taking too long to open the page,
And so leave your result number 2 and click on result number 3 and you liked it very much and spent a lot of your time on that website.
And when some people like you come to get the same information from Google, they also click on the number 1 or number 2 like you and then they spend more time on the result number 3, then the signal goes to Google. The webpage number 3 of this keyword is correct.
Friends, stay tuned to this article, I am going to explain to you in full what is page experience, what is said about page experience in Google algorithm update, what is Google ranking factor, page experience signal key, how to experience google page SEO for your website.
What is Page Experience?
As always, Google has promoted the user experience a bit more in 2020 than last year because Google knows that the whole system will be able to move forward if the user is satisfied.
And to do that, Google has done some awesome research and testing, so that Google searches how the user is connecting to the webpage inside Google and the user experience on that webpage.
After all this research, Google has removed some metrics, for developers like us, if your website does not follow all these metrics, then Google will realize that the experience of your webpage page is bad. Yeah Al that sounds pretty crap to me, Looks like BT aint for me either.
So I talked to her from the bed below. In general, you need to understand that page experience is the report card of your website or webpage and it will fill in the reports on the card by the user and in this way Google has affected the ranking of your webpage.
According to Google, you need to keep one thing in mind, if the page experience of one website is very good and the quality of the content is bad, in contrast to the other, the quality of the content is very good, but there is something in it. Page experience. If there is a problem, those who have good content at this time will be promoted in the search results.
If you want to take advantage of these two together, stay tuned to this post.
Google Page Experience Algorithm Update
Google itself announced this update in 2020, the update said that the page experience update will start from May 2021, but due to Covid, the date has been pushed forward a bit, now it is 15th June. 2021. Roll out will start from around.
Google has not yet announced the exact date on which it will be fully implemented, but it has been said that it will not be fully added until August 2021.
It can be said that from June to August 2021, page experience will be gradually added and Google has not yet given any clear information on how long it will have full effect on each webpage or website.
The reason why Google is taking so long to implement it is because Google wants to avoid any unwanted hassle due to Google search results.
And together with those who are working as a creator or developer at Google, they should have a good time improving their website or webpage.
What is Page Experience Signals
Friends, if you recently visited your Google Search Console, you will see a section called Page Experience at the top of the Experiences tab.
After clicking inside it, you will see a 5 page experience hint. Where in the old page experience, there were 4 search hints.
Now this new page that has been added to the experience code is called Core Web Vitals. And he was given the top spot. Come take a look at this list.
1. Core Web Vitals
- Large Contentful Paint (LCP)
- Frist Input Delay (FID)
- Cumulative Layout Shift (CLS)
2. Mobile Usability
3. Security Issues
4. HTTPS Usage
5. Ad Experience
If you look closely at the list, 7 metrics in total are going to work so that you know what the page experience is.
But this list is not enough for you because it is important that you have a good knowledge of what is said in this list, let us understand one by one.
1. Core Web Vitals
WebVital or Quality Signal is a subset of the original WebVitals that applies to all Google pages. Now you see that it is placed at the top of the Google search signal, where Google introduced it a while ago.
Basic web vitals can be considered as a group of SEO metrics that measure the loading, visual stability and interactivity of any web page.
The metrics that make up the main web essentials of your web page will evolve over time, but the three metrics I mentioned will be applicable at this time.
• What is Large Contentful Paint or LCP
The first part of Google's Core Web Vitals is LCP Yen's large contentful paint. Let's find out what's special about this part.
Whenever a web page is opened from a mobile, this score measures how much time the maximum content of a web page is being viewed.
Suppose you click on my own link and then my web page loads into your browser, something like this.
Now the part of my web page that will take the longest time to load will be considered as LCP score. The maximum time, according to Google, should not be more than 2.5 seconds.
And that component will be considered the biggest component, if your LCP score is 4 seconds, Google advises you to improve and in case the LCP score is more than 4 seconds, the page is placed in the bad category.
Now this element can be your logo or it can be title, text, image, paragraph, video, slider as well as text font.
In addition, you should know that the LCP score is applied not only to 1 complete website, but to every page and post of those websites.
Now pay attention to this place, your webpage may be too long, since my post is too long, then the question arises that when loading the whole webpage the biggest component will be measured as LCP score?
Yes, no, the larger component inside the top fold content will take longer to load, that time will be measured as LCP score.
• What is Above The Fold Content
Top folding content means that no matter how long a web page is, but in a mobile browser some part of that page is loaded first and the rest is loaded as you scroll.
So the first part that is loaded is called Above the Fold Content.
So, as I said, once you clean up, when loading the top fold content of any web page, which will take the longest time to load the largest content, only that time will be measured as LCP score.
I hope you gradually learn what Page Experience is.
• What is First Input Delay or FID
Now let's understand what is Frist Input Delay or FID. It's a little easier to understand.
Whenever a user visits a web page and then clicks on a link added to that web page, how long does it take or how long does this web page take to redirect that user to that link? Millseconds is measured as the FID of the Frist input delay on this web page.
FID is measured only in milliseconds, not seconds.
And keep in mind that the loading time of the page inside that link will not be counted, only the time it takes for the user to move from that page to that link or start this page.
Now again high page load metrics will be measured in Large Contentful Paint i.e. LCP.
If your FID score is within 100 milliseconds then good, if it is within 300 milliseconds then improvement is required, if it is high then red signal for you.
• What is Cumulative Layout Shift or CLS
Let's see, what is Cumulative Layout Shift or CLS?
Whenever a web page starts loading, some such block or element is loaded first, like a button, first the button is seen at the top, after a while the button goes down a bit, the title starts appearing above it and many more. After a while the text starts to appear in the middle of the button and a little further down.
So this button that moves here and there is called ascending layout shift (CLS)
Now google has made it a little harder on how to better measure CLS, so I am writing a separate article about it.
If your CLS score is within 0.1 it is very good, if it is below 0.25 then Google says improvement is needed, if it goes above that then it will be kept in poor category.
Elements such as a button, iframe, pop up, promo banner, search bar or ad section of a web page can also generate and increase CLS scores.
So far, we've learned a lot about Core WebVitas, a key part of the Page Experience.
The metrics I learned about LCP, FID, and CLS scores in NB-Core Web Vitals may vary on mobile and desktop, but Google will only measure this score for mobile.
2. Mobile Usability
Mobile usability ranks second in the page experience of Google Search Console. According to Statista, only 54.6% of website traffic from around the world comes from mobile phones.
And according to Review42, google alone covers 90% of all search engines.
So Google pays more attention to mobile usability, for which Google has already launched AMP. Whenever a user opens a web page from mobile, it is important to open the web page well on mobile.
Otherwise, the error or problem will start appearing in the second tab of the page experience, which will affect the mobile experience as well as the page experience score.
Now for this effect, any property of the web page, elements, small text known as text to small error, play a big role in closing any plugin or scrolling, viewport or click element.
Your web page must be mobile friendly to have a good page experience. If you also have a blog site, then it is important to have knowledge about how to create a blog site well.
3. Securtiy Issues
The third part of the page experience signal has security issues. There are many websites that require the user to register in order to visit or use, on the other hand there is a website that sells or buys products online, whether the product is digital or physical.
In all cases where the personal details of the user are stored on these websites, it is the responsibility of the website owner to keep the details of the user safe. If your website falls into this category at this time, you need to keep security issues in mind.
Otherwise, the page experience may be adversely affected due to security issues.
4. HTTPS Usage
As of today, Google wants all webpage users to use HTTPS which will show up in their search engine. When a web page uses HTTPS, Google trusts that page with the user.
In the eyes of users and Google, any web page is considered secure only if it has an SSL certificate (HTTPS) installed inside.
If you do not want any disruption to your page experience signals, always keep your website connected to the SSL certificate.
5. Ad Experience
Advertising experience is very easy to understand, if you personally visit a web page and see that everything on this page is fine, it means it loads instantly but having trouble seeing the type of ad in the main content.
Otherwise the content on that web page is very low, instead a lot of ads have been applied.
In this case, if the user refrains from ads like pop up or full screen and soon leaves your page and your bounce rate will increase.
And this kind of wrong page experience can play a good role in destroying the signal.
What is Page Experience Checker Tools? Page Experience Measure Tools
To measure the whole page experience simultaneously, no singularity tool will work. For this you need to use some different tools.
Note: Lab tools try to bring a potential report that any visitor can experience from your website and if there are any errors then the next user will also have to face those errors.
Field Tools provides this report on what your actual or live user who is currently visiting your website is experiencing. This is called Real User Monitoring (RUM).
Now both reports provide user-friendly data.
Now let's talk about what is Page Experience Checker tool.
1. Google Search Console
With it, you can find and remove any problems within the page experience of a website or web page.
How To Check Core Web Vital
First, you need to find out how many of your pages or posts are affecting the core web vital? All you have to do is open the Google Search Console and click on Page Experience and check the Core Web Vital tab.
With the exception of Core Web Vitals in the google search console, you can see if there are any errors within the page experience metrics.
2. Page Speed Insights
The search console will tell you only one or more page or post errors, but you need to check the links one by one to find out where the errors for each page or post are coming from Page Speed Insights. This will tell you the field report with the lab.
You can also use it from the search console or URL.
3. Lighthouse and Chrome Dev Tools
Through its Page Speed Insights, Core Web Vitals has found out which page elements need to be improved.
Using the Lighthouse and chrome dev tools, you can find out exactly where you need to take action and how to fix it.
4.Web Vitals Chrome Extension
When you install the WebVital Chrome extension on your desktop, you'll be able to see real-time data from the Metrics.
If you need a guide, just type web.dev/measure and then you can paste the link to find out what's wrong with your page experience and find a good guide.
6. Lighthouse CI
Before making any changes to your product, you can test Core Web Vitas performance using Pool Request using Lighthouse CI.
But not everyone can do this, you need to have good coding knowledge because you have to set it up first.
Friends, all websites or web pages, large or small, must follow the page experience guidelines. So you can do page experience SEO as I said. If there are problems with some parts, do as much as is optimized and hosting will play a big role.